Munich, Germany – Surf Park Central is excited to share new details about its latest regional destination following meetings with industry leaders and companies focused on the surf-anchored real estate industry in Munich.
The Surf Park Industry Forum: Europe brought together both industry veterans and newcomers to meet with wave technology leaders Endless Surf and new surf-anchored destination O2 SURFTOWN MUC. Attendees learned new insights into a sector now valued at around $4 billion and expanding at a 20%+ CAGR annually.
Europe will only grow as a surf destination as countries across the area are celebrating new surf parks with multiple other locations in the works and some beginning construction.
The Surf Park Industry Forum: Europe welcomed over 100 attendees from across the region and around the globe. The event kicked off on April 29 with a standing-room-only morning session at Munich’s Soller Business Hotel.
Highlights from the event include new consumer trends data and research from Surf Park Central CEO Jess Ponting in partnership with Colliers, a global investment management company. Industry veterans also emphasized the benefits of a multi-property strategy, which can improve access to financing and help turn these large-scale projects into reality.
Beyond the research, the developer-packed room heard directly from an impressive lineup of experienced, high-profile speakers. From current and former surf park CEOs to founders and visionaries, these industry leaders shared hard-won insights on everything from site selection and financing to construction and community engagement, offering attendees a rare chance to learn from those who have successfully brought surf destinations to life.
Attendees also visited O2 SURFTOWN MUC, the first surf park powered by Endless Surf, where guests experienced a world-class surf destination in operation. Opened in August last year, the park is already considered a model for the future of inland surfing.
Speakers included:
- Matt Hyslop, Co-lead, Destination Consulting Service at Colliers
- Michi Mohr, Co-founder O2 SURFTOWN MUC
- Chris Boehm-Tettelbach, CEO O2 SURFTOWN MUC
- Hazel Geary, CEO, The Wave
- Andy Hadden, Founder, Lost Shore Surf Resort
- Damon Tudor, Director, Thinking Adrenaline; Former CEO of URBNSURF
- Craig Stoddart, Director, Thinking Adrenaline; Former CEO of The Wave
- Janne Miikkulainen, SVP, Business Development, FlowRider
- Matteo Bazzaro, International Business Director, Myrtha Group
- Troy Warfield, CEO, The Social Gaming Group; Board Member, Surf Lakes
With the European event in the books, all eyes now turn to Surf Park Summit, the largest annual gathering of the surf-anchored real estate industry. Hundreds of guests are expected to attend the event from November 5 to 7. This year’s summit will be held for the first time in Virginia Beach, Virginia. The new venue will support expanded networking opportunities and more robust conversations than ever before.
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