For more than 40 years, Water Technology, Inc. (WTI) has shaped the way people experience water, from award-winning waterparks to next-generation surf-anchored destinations. The company brings architects, engineers, and designers together under one roof to deliver projects that blend technical precision with immersive guest experiences. With a growing portfolio of global surf-anchored real estate projects, WTI is playing an influential role in how surf parks are designed, operated, and integrated into larger destinations.
Surf Park Central sat down with Nick Neuman, CEO and Project Developer at WTI, to discuss the company’s vision for surf parks, its most notable projects, and what the future holds for this rapidly evolving industry.
Surf Park Central: Could you tell me about WTI and what your organization brings to the world of surf parks?
Nick Neuman: Water Technology, Inc. (WTI) is a global leader in aquatic destination design, engineering, and innovation. For over four decades, we’ve been pushing the boundaries of what’s possible in water-based entertainment – from waterparks to surf parks and everything in between. What we bring to the surf park industry is a deep understanding of how to merge technical precision with immersive guest experiences. Our team specializes in creating water experience environments that are not only visually stunning but also operationally efficient and technically sound.
How have you made a mark on the surf park industry?
WTI has played a pivotal role in shaping the surf park landscape by integrating surf technology into broader aquatic master plans. We’ve partnered with marquee projects like Wai Kai in Hawaii and AquArabia Surftopia (Qiddiya) in Saudi Arabia – developments that are foundational to the growth and definition of surf-anchored destinations. Our approach is holistic: we don’t just drop a surf pool into a site – we craft an entire ecosystem around it, blending surf with retail, hospitality, and recreation to create vibrant, revenue-generating destinations.
How important is design for a surf-anchored destination?
Design is everything. It’s the difference between a surf park that feels like a one-and-done attraction and one that becomes the heartbeat of a community or resort. A well-designed surf destination considers flow – both of water and people. It balances aesthetics with functionality, ensuring that guests have seamless experiences while operators have efficient aquatic systems. We obsess over every detail, from the layout of the boardwalk to the sizing of filtration systems, because we know that design drives engagement, repeat visitation, and long-term success.
What advice do you have for a new surf park developer?
Start with the end in mind and guests first. Know your audience, your goals, and your brand identity before you break ground. Partner with experts who understand the nuances of surf technology, water quality systems, and guest experience, and have the track record to prove it. If your project encounters a challenge, you want a partner who has the knowledge breadth to solve it. And don’t underestimate the importance of storytelling and placemaking – your surf park should resonate emotionally with visitors and foster a sense of community. Always build flexibility into your design. The surf industry is evolving rapidly, and your park should be able to adapt to new technologies and trends.
What are the biggest wins you’ve seen from the industry so far?
The biggest win is the shift from surf parks being niche attractions to becoming anchors for mixed-use developments. We’re seeing surf parks drive real estate value, tourism, and community engagement. Projects like Wai Kai have proven that surf can be a cultural and economic catalyst. Another win is the growing emphasis on sustainability – developers are increasingly prioritizing energy-efficient systems and water conservation, which aligns perfectly with WTI’s ethos.
Where is there room for improvement within the surf-anchored industry?
There’s still work to be done in accessibility and inclusivity. Surf parks should be places where everyone – regardless of skill level, background, or physical ability – feels welcome. We also need to continue refining water treatment technologies to ensure the highest standards of safety and sustainability. And finally, as the industry gains access to more data on operations, guest flow, and revenue streams, we will collectively be able to use analytics to optimize decision-making and overall experience.
Is there anything you would like to add about WTI or the surf park industry?
WTI is proud to be part of a movement that’s the amalgamation of water recreation and serious water-based sporting. Surf parks are more than wave machines – they’re platforms for community, creativity, and connection. As we look to the future, we’re excited to keep innovating, collaborating, and helping developers bring their boldest visions to life. The surf park industry is still young, and the possibilities are endless. We’re just getting started.
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