Pico Play is a global leader in leisure and entertainment solutions delivering outstanding guest experiences. We are the Fun-Makers.
Pico Play is a team of attractions experts within Pico Group, a global leader in total brand activation with more than 50 years’ experience in engaging people, creating experiences, and elevating brands. Listed on the Hong Kong Stock Exchange, Pico Group engages more than 2000 professionals across 35 major international cities.
Developing an unforgettable experience starts with data, insight, and planning.
Concept design and development
Target market and competitor analysis
Innovative and creative thinking
Feasibility study and economic business case development
Design
Our teams like to dream. We put ourselves in the shoes of the guest and look to surprise and delight.
Concept design
Master planning
Schematic design
Construction drawings
Specialty fabrication
Build
Our global network has more than 50 years’ experience in building, fabrication, and project management so we can deliver your project on time and on budget.
Creative engineering
Theatre design & consultancy
Thematic ID fit-out
Thematic construction
Thematic facades & artwork
Sculptures, props & scenic art
Entertainment
We use creative storytelling to build experiences. From planning to execution, we make sure the show goes on!
Our capabilities
Narrative-driven performances
Musicals
Live-action sequences
Stunt shows
Animal conservation presentations
Special effects
Our services
Concept design and illustrations
Live productions (seasonal and permanent)
Media production
Costume design
Recruitment, training, and marketing support
Operations
The delivery of an unforgettable experience comes from mapping the customer journey and understanding every touchpoint.