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Crest Surf Clubs Brings Proven CFD Precision to the Next Era of Surfing

Press Release from Crest Surf Clubs:

Crest Surf Clubs, the first platform of vertically integrated private membership-based surf clubs in the U.S., is spotlighting the critical role of Computational Fluid Dynamics (CFD) in its proprietary wave system — a scientifically validated approach that delivers unmatched design precision, performance, and reliability.

A digital wave from Crest Surf Clubs
Source: Crest Surf Clubs

CFD, or Computational Fluid Dynamics, is a cutting-edge computer-based tool that engineers use to model how air, water, or other fluids move. It’s a mainstay across industries like Formula 1, high-performance sailing, and aerospace — fields where precision and performance are non-negotiable.

At Crest, the same scientific rigor is applied to wave design. The company’s CTO and Partner, Alex Poirot — one of the original engineers behind the iconic Kelly Slater Surf Ranch — has spent over a decade advancing CFD design for surf parks. ā€œCFD isn’t just an artistic rendering — it’s an extremely powerful engineering tool that computes the fluid mechanics of a flow at any scale,ā€ says Poirot. ā€œIt’s trusted in F1, aerospace, sailing — and now, surfing.ā€

During his 11-year tenure at Kelly Slater Wave Co. (KSWC), Poirot ran more than 2,000 simulations, proving that well-modeled digital waves can match real-world waves with remarkable accuracy. Building on that foundation, Crest has completed more than 400 simulations in the last three years alone — each validated by full-scale prototyping.

Rendering of a wave
Source: Crest Surf Clubs

ā€œFor every design iteration, our prototype confirmed exactly what CFD predicted,ā€ Poirot adds. ā€œThat’s why we have confidence that what our we see in the CFD results is what our members will surf in real life.ā€

Backed by physical scale modeling and real-world prototype testing, Crest’s approach ensures that no wave is left to chance. By combining engineering, science, and unmatched wave-making expertise, Crest delivers a surf experience rooted in precision and reliability — pushing the sport into a new era where proven science meets the stoke of surfing.

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