We Create Fun

Pico Play

Pico Play is a global leader in leisure and entertainment solutions delivering outstanding guest experiences. We are the Fun-Makers.

Pico Play is a team of attractions experts within Pico Group, a global leader in total brand activation with more than 50 years’ experience in engaging people, creating experiences, and elevating brands. Listed on the Hong Kong Stock Exchange, Pico Group engages more than 2000 professionals across 35 major international cities.

Pico Play


Developing an unforgettable experience starts with data, insight, and planning.

  • Concept design and development
  • Target market and competitor analysis
  • Innovative and creative thinking
  • Feasibility study and economic business case development


Our teams like to dream. We put ourselves in the shoes of the guest and look to surprise and delight.

  • Concept design
  • Master planning
  • Schematic design
  • Construction drawings
  • Specialty fabrication


Our global network has more than 50 years’ experience in building, fabrication, and project management so we can deliver your project on time and on budget.

  • Creative engineering
  • Theatre design & consultancy
  • Thematic ID fit-out
  • Thematic construction
  • Thematic facades & artwork
  • Sculptures, props & scenic art


We use creative storytelling to build experiences. From planning to execution, we make sure the show goes on!

  • Our capabilities
    • Narrative-driven performances
    • Musicals
    • Live-action sequences
    • Stunt shows
    • Animal conservation presentations
    • Special effects
  • Our services
    • Concept design and illustrations
    • Live productions (seasonal and permanent)
    • Media production
    • Costume design
    • Recruitment, training, and marketing support


The delivery of an unforgettable experience comes from mapping the customer journey and understanding every touchpoint.

  • Concept and design
  • Marketing and communications
  • People resources
  • Technology and innovation
  • Shows and entertainment
  • Business planning
  • Safety and technical
  • Customer service
  • Business improvement
  • Operations management