There are no leaves in our logo. The days of recycling being a “green” badge of honor, and proximity to a forest defining an “ecolodge” are over. We want to change the perception that sustainability begins and ends with reusing your towel and turning off your light. Sustainability means installing moorings instead of dropping anchors on your favorite reef break, or leaving an old-growth forest intact instead of clear-cutting it for a new mogul field. Sustainability means supporting like-minded businesses in supply chains and incorporating nuances of local culture rather than creating homogenous cookie-cutter experiences.
STOKE’s co-founders are personally dedicated to a sustainable future and are avid, passionate, surfers and snowboarders. STOKE standards encompass and celebrate community, culture, environment, heritage, experience, economy, safety, and quality. STOKE Certified surf and mountain destinations and events leverage these components to get visitors stoked on sustainability and keep them coming back for generations to come. That is what STOKE represents. Sustainability is STOKE!