HOUSTON, TX – HTX Surf, a world-class surf destination from the Beach Street Development team will make waves at Generation Park in Fall 2024. The surf resort is part of Beach Street’s pioneering new segment of barefoot lifestyle destinations and resorts anchored by man-made surfing lagoons. The surf lagoon’s customizable ocean-like waves create a surfing experience rivaling the ocean by delivering perfect waves every time.
Using Wavegarden’s proprietary wave generating technology, HTX Surf will cater to surf pros and amateurs alike. Creating up to 1,000 waves per hour, the surf experience can be tailored to different skill levels. The 6-acre man-made surf lagoon can comfortably accommodate more than 70 surfers per hour and allows beginner and advanced surfers to simultaneously surf in different areas of the lagoon. A large beach area will also be available for spectators to relax and enjoy the scene. In addition, HTX Surf will also provide the most advanced training programs focused on helping guests learn to surf and improve their skills.
“We are looking forward to seeing HTX Surf bring our Wavegarden Cove technology to Houston,” said Fernando Odriozola, Wavegarden´s Chief Commercial Officer. This is a special location for us as it is true to our vision of sharing great waves with everyone, everywhere in the world, specifically those who live far away from the ocean.”
HTX Surf is ideally located 10 minutes from Bush Intercontinental Airport and will be accessible to over 7 million people within a 60-minute drive. Beach Street Partner, Alex Bergman, highlights why Houston and the Generation Park Development will become the most sought-after travel destination for surfers everywhere. “As a fast-growing, international destination, Houston continues to attract the investment of new industries and world-class leaders. Houston also has a large and thriving surf population, despite limited access to high quality surf. We’re really excited to welcome Houston locals, as well as regional and international travelers to surf perfect waves and explore all that HTX Surf has to offer.”
“We’re thrilled to welcome this innovative, world-class surfing destination to Generation Park. Such a unique amenity is a great asset for Houston and will attract a wide range of personalities–from professional surfers, amateur boarders, families, and corporate groups among others,” said Ryan McCord, President, McCord Development, and the owner/developer of Generation Park. “The amenities and experiences at HTX Surf will rival a best day on the water, whether you’re an expert or new to the sport.”
The surf lagoon will be complimented by food and beverage offerings including a waterfront hospitality concept overlooking the surf area. Additional amenities include a private members’ club, hot tubs, fire pits, swimming pool, beach areas, skateboard pump track and an event lawn for bands and festivals.
Construction is slated to begin in early 2023. A limited number of exclusive membership opportunities will be available for purchase. HTX Surf memberships will include numerous benefits such as: early access to the surf lagoon reservation platform, private member sessions in the surf lagoon, access to private member areas including a clubhouse, access to free or discounted amenities and onsite events (concerts and surf contests).
About Beach Street Development
Beach Street Development has over 90 years of combined experience in surf technology, real estate development, project finance, surf lagoon construction and surf resort operations. Beach Street is uniquely qualified to lead efforts to develop projects of this scale and has hands-on experience designing, building, and operating similar projects in both surf and hospitality. For more information, please visit BeachStreetDev.com
About Generation Park
Generation Park, one of the world’s largest privately held commercial developments, is a master-planned business and lifestyle destination in Houston, Texas. Over a quarter the size of Manhattan and with convenient access to all major land, air and sea transportation corridors in Houston, Generation Park is driving the expansion of one of Houston’s fastest growing economic and residential centers, Lake Houston. Generation Park’s flagship entertainment and lifestyle destination, Redemption Square, is home to a growing collection of curated retailers, restaurants, and many future developments. For more information, please visit GenerationPark.com.
About Wavegarden
Wavegarden is an innovative engineering company dedicated to the research, design, manufacture, installation, commissioning of wave generation systems, and the construction and operation of surf lagoons. Wavegarden’s technology offers the greatest variety of waves and highest user capacity, with the lowest energy and water consumption in the market. We remain true to our mission to share the incredible experience of surfing perfect waves with everyone around the world. The company has an extremely high growth potential in this emerging sector with more than 60 projects currently in development across the globe, 7 facilities operating successfully and 7 projects currently under construction across 4 continents. For more information, please visit Wavegarden.com
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