Press Release from Flowstate:
Flowstate today announced the launch of the Progression Pack; the next generation of coaching, feedback and advanced wave analytics, built into every session at the surf park. The Progression Pack is built to solve a problem every surf park knows: most surfers don’t know what to work on after a session, even with great footage. They want one clear answer: how did I go, and what do I change?
The Progression Pack gives them that answer, and a reason to come back and try again.
Live now at URBNSURF Melbourne, URBNSURF Sydney, Atlantic Park Surf, Revel Surf, o2 SURFTOWN MUC, Lost Shore and The Wave, the Progression Pack is sold as Clips + Progression Pack: an upgrade to a single session playlist, added in the cart, or bundled with every pass.
“We built the Flowstate AI model to understand everything that happens on a wave: every manoeuvre, every section, every ride. The Progression Pack turns that into coaching. It scores every wave against the surfer’s level, and now walks them through their own ride, move by move, with one clear tip and a reference wave that shows them what to do next.”Chris Hausler, Co-Founder & CTO, Flowstate
Coaches, Powered by AI
Every way to get coached, in one upgrade. Self-coaching: scores, ghost mode, side-by-sides and recaps to study your own surfing. Connect to a coach: send waves to a coach at your park, or a pro anywhere in the world. AI Feedback: a guided walkthrough of every wave, with instant feedback on each move, plus a coach summary for the session. Advanced Wave Analytics: every wave broken down into scores, moves and trends across your sessions. Connect your AI tools: plug Flowstate MCP into Claude and ask how your surfing is progressing.
What’s in the Progression Pack
Coach Connect, Side-by-Sides, Wave Libraries, Ghost Mode, Wave Analytics & Scores, AI Feedback and Flowstate MCP; one upgrade, built into every session.
Coach Connect. “Your coach, wherever they are.”
Surfers can easily connect with a coach, at your park or anywhere in the world. Guests see coach notes on their waves, inside the platform; no downloading, uploading or moving platforms. Real coaching with the coach of their choice.
Side-by-Sides. “Compare yourself in real time.”
The guest’s wave next to a reference wave one level above, matched move by move. Smart Sync lines them up automatically: two clips playing in perfect sync, side by side. It shows the next step, not a pro they can’t relate to.
Wave Libraries. “The ultimate collection of wave comparisons.”
A library of the best waves ridden at your pool, from pros, coaches and top surfers, ready to compare with your own. Guests see their wave next to a pro’s, move by move; see exactly what they did differently, then go try it.
Ghost Mode. “Compare your line with ghost mode.”
A see-through overlay of a better wave from the Flowstate library, laid over the guest’s own wave. Both surfers on the same wave at once; they can also ghost two of their own waves. They see the difference instead of being told about it.
Wave Analytics & Scores. “Every wave analysed & scored.”
A score for every wave and every move, judged by level: beginner, intermediate, advanced or expert, and adjusted for how hard the session was. A clear number to beat next time. Easily find your best waves. Compare yourself to others.
AI Feedback. “Your wave, walked through by Flowstate AI.”
One tap and Flowstate AI replays the wave, stops on each key move with one clear tip, and shows it side by side with a reference wave. They know what to work on before they’ve even dried off.
Flowstate MCP. “Connect ChatGPT & Claude to your Flowstate.”
Connects a surfer’s Flowstate profile to their preferred AI tools: Claude, ChatGPT, Grok and more. Prompt your AI to analyse your waves, scores and coach notes, for advanced analysis of data and custom video highlights.
“We deliberately didn’t build an analytics dashboard. Nobody wants a spreadsheet after a surf. We built the thing a good coach does: watch the wave, show you the next step, give you one thing to work on. The Progression Pack puts that coach in every surfer’s pocket, at every pool we operate in, and it sits right next to the clips they’re already buying.”Mike Mortimer, Co-Founder & Chief Product Officer, Flowstate
Coaching for Every Surfer
Six guests you’ll meet at your park, and what to show each one. Learn to surf: deliver feedback at scale with AI feedback and comparisons. The everyday intermediate: connect with online coaches and the in-house surf academy, with side-by-sides and wave analytics. Surf camps and progression programs: multi-surf-session packages with scores, in-person coaching and ghost mode. Groups and school bookings: fun and progression in one, with AI feedback and comparisons. Advanced surfers: connected directly to their super coach, with Coach Connect and ghost mode. Competitors: every point counts, with comp-style scores, Coach Connect and ghost mode.
“Most surfers leave the pool with the same two questions: how did I go, and what do I change? The Progression Pack answers both. When a guest paddles out already knowing what to work on, the next session isn’t a maybe; it’s the plan.”Luke Wallace, Co-Founder & CEO, Flowstate
What It Means for Operators
- One clear answer after every session: how did I go, and what do I change; and a reason to come back and try again.
- Deliver feedback at scale: an AI-guided walkthrough of every wave, with comparisons, for every learn-to-surf guest.
- Connect your surf academy: Coach Connect links guests to online coaches and your in-house academy, with coach notes landing on their waves inside the platform.
- Multi-session packages: scores, in-person coaching and ghost mode for surf camps and progression programs.
- Clips + Progression Pack: sold as an upgrade to a single session playlist, added in the cart, or bundled with every pass.
Experience the Progression Pack Now
The Progression Pack is live now at URBNSURF Melbourne, URBNSURF Sydney, Atlantic Park Surf, Revel Surf, o2 SURFTOWN MUC, Lost Shore and The Wave. Upgrade a single session or bundle it with every pass; pricing is available on each surf park’s products page.
The Flowstate Progression Pack is now available exclusively to Flowstate partners.
