Revel Surf at Cannon Beach Begins Construction in Mesa, Arizona

“What we are creating is something that can’t be delivered to your door”, reports Cole Cannon, “I’m laser-focused on building the surf lagoon and making it perfect. I have this kind of ‘Field of Dreams’ mentality of, ‘If you build it, they will come…” Cole Cannon isn’t the only one that feels that way, the surf park development received UNANIMOUS APPROVAL from the City of Mesa. “It’s fun to see the ocean making its way to Mesa, Arizona,” Mayor John Giles said during a recent presentation on the plans. 

Matt Gunn of Swell MFG describes the surf system featured in the 2-acre lagoon as a “natural surfing lineup with a peak wave providing some of the most epic and diverse waves for every level of surfer. As a lifelong surfer myself living in Arizona were stoked to offer the many experienced surfers living in the area a wave near their home and to introduce surfing to those interested in learning the sport.”

“Our wave technology and vision for this project will be like nothing you have seen in the market to date and I’m so grateful to be a part of this incredible project and team,” wrote Shane Beschen, former pro surfer and X Games gold medalist.

“Combining Swell MFG’s state-of-the-art traveling waves with the best stationary rapid surfing wave on the market by UNIT Surf Pool is going to make this surf park the most highly sought-after surf destination in the US! Together you have the perfect surfing experience for people of all ages, abilities, and skill levels. There has never been a better opportunity for surf lessons and technical progression than there will be here. It is going to be incredible!” reports Tony Finn of UNIT Surf Pool. Click here to learn more about UNIT Surf Pools on Surf Park Central.

In addition to the surf park, Cannon Beach Development Group plans to surround the waves with a four-story hotel, office buildings, and a co-working environment. The development will include a gym, experiential dining, retail shops, and various community spaces such as fire pits, water features, cabanas, splash pads, and outdoor games that are sure to make Cannon Beach a choice lifestyle destination in Phoenix. 

For insider content and the latest updates on this development follow Revel Surf, Swell MFG, and UNIT Surf Pool US on Instagram. 

Updates From The Revel Surf Ground Break Ceremony

On March 30th the team behind the new Revel Surf at Cannon Beach development gathered in Mesa, AZ for the monumental moment of their ground break ceremony. The team is beyond stoked with the event and eagerly anticipates to fully make their revolutionary impact in Arizona. The team all had amazing things to say at the ceremony; to watch a live stream of the event click here.

“Surf is not just about riding waves, it’s not just about sport and skill. It is all those things but its family, it’s unity, its culture and it’s bringing that outdoor lifestyle and stoke to people and giving them something to end their day with that is amazing, that drives them, that moves them and that’s what we’re going to do here.”

Matt Gunn (Swell MFG)

“For people to get behind this vision of a revolutionary thing that doesn’t exist, it takes a lot of faith and vision to go forth and make this and I think it is going to be something that definitely puts Mesa on the map on an international level.”

Shane Beschen (Pro Surfer, Swell MFG)

“This surf park is going to be unique in the world because it has two technologies. The UNIT wave is awesome for beginners and all the way through to pros, everybody that is standing here today can learn how to surf on a UNIT wave so I expect all of you guys in the water surfing!”

 Tony Finn (UNIT Surf Pool, Wakeboarding Pioneer)

“I love that I can be here with my long hair and my hat backwards, that’s the culture we’re going for guys. This is a no judgment zone, if you’re a beginner, if you’re advanced, if you’re a pro surfer, this is the place to be and we’re excited to have you along with us on the journey!”

Cole Cannon (Cannon Beach Developer, Swell MFG)

“I’ve seen so many projects come across my desk, and you don’t really get excited until you break ground, but this is one that I’ve been excited about since Day 1. This is something unique to the city of Mesa and the region, it is truly a win for Mesa and I tell you when I talk about it, when I post on social media about it, the community just gets so excited for this!”

Kevin Thompson (District Councilman)

“There is a lot of really cool stuff that is going on in our city and this is going to be a great addition to that inventory. So I just want to express a lot of enthusiasm and a lot of gratitude for the really innovative, creative people that came together to do this.”

John Giles (Mayor of Mesa)

CANNON Beach Development Group specializes in market-leading mixed use commercial real estate projects focused on experience and active lifestyle opportunities.

SWELL MFG creates the most advanced, reliable, and economical world-class artificial waves on the planet. Owned and operated exclusively by experienced engineers and life-long surfers, they offer the best experience possible in artificial surfing for all types and levels of surfers.  Connecting technology and high-performance surfing with a unique surf lifestyle experience unlike any other. For more information visit http://www.swellmfg.com/

UNIT SURF POOL is the largest and most energy-efficient, stationary rapid surf wave on the market. The artificial surf technology supplier offers the world’s first floating surf pool with an endless wave and zero water consumption. UNIT Surf Pool also offers an embedded minimal footprint installation with patented hydrodynamics that position them as the most sustainable standing wave available. Launched in Germany in 2018 and brought to North America in 2020 by Tony Finn and Jessica O’Leary, an expert team with many years of experience in action sports production, development, and event management. For more information, please contact us @ [email protected].