Connect with us

Hi, what are you looking for?


Wave Loch Sells Flowrider, Shifts Focus to Surf Pools

The latest news to come from Tom Lochtefeld and his team over at Wave Loch looks like another promising step forward for the Surf Park industry. Read the full, reprinted press release below:


Tom Lochtefeld, renowned innovator and leading manufacturer of artificial waves commits to a breakthrough surf-pool design more than 25-years in the making

SAN DIEGO – Wave Loch founder Tom Lochtefeld, the world’s leading innovator and manufacturer of artificial wave technology, announced the launch of his new Wave Loch SurfPool™ division today, one day after selling his groundbreaking FlowRider® sheet-wave and its IP technology to WhiteWater West Industries, the preeminent water park design and attraction company based in Vancouver, Canada.

Lochtefeld, a longtime surfer, sold his dominant sheet-wave business for an undisclosed sum in order to focus entirely on his new wave pool design that’s been more than 25 years in the making. “Looking back on it now, the amazing success of the FlowRider® caught me completely by surprise,” says Lochtefeld. “I never imagined we’d be selling hundreds of them all over the world, and to such a wide spectrum of customers who’ve enjoyed wild success with their investments. Over the past decade, these same customers helped me determine what the essentials are for any next-generation surf pool. Truth be told, surf pools really haven’t evolved much in the past 40 years. And I’ve spent the past 25 studying, innovating, and testing new technologies. Moreover, I didn’t want to go near this space without a game-changing product that would move the needle for both surfers and businesses. My new design does both. It’s a major breakthrough.”

Lochtefeld says the Wave Loch SurfPool™ will be the most efficient, powerful, and profitable wave on the market. Testing has already commenced in the company’s top secret facility, and they already have firm commitments to build new SurfPools, with the promise of many more to come.

In addition, Wave Loch retains its popular FlowBarrel® sheet-wave, along with the Wave House® venue brand, and new Wave House venues will be bolstered by the addition of the Wave Loch SurfPool™.

Wave Loch customers will still be able to access information about the FlowRider®, Flow House® venue brand, and the entire portfolio of Wave Lochs’ sheet-wave technology at  FlowRider® customers and the Flowboarding community will be pleased to know that Wave Loch’s top-notch FlowRider® professional sales and service team have transitioned to WhiteWater, and will continue to support the product.

1 Comment

1 Comment

You must be logged in to post a comment Login

Leave a Reply

You May Also Like

Sticky Post

From Wave Pool Magazine: Wave pools are, without question, capital-intense ventures with highly variable revenue models and returns. At some, like Kelly Slater’s Surf Ranch, the...

Sticky Post

Press Release from UNIT Surf Pool: UNIT Surf Pool officially announced today that Havelwelle will feature an embedded 14 meter wide UNIT Surf Pool, the largest...

Sticky Post

Continuing FlowRider’s history of engineering prowess and stationary wave expertise, the newest product in the lineup takes the stationary wave into the deep-water format....

Sticky Post

From Endless Surf – Written By Andrew Wray When we launched Endless Surf a year or so ago. I started reflecting on WhiteWater’s rich history...