Analysis: Adding Waves and Surf Technology to a Hotel is Great for Business

From FlowRider:

It’s no secret that the hotel industry has taken a hit during the pandemic.  As the travel industry bounces back, what’s the best way for hotels and resorts to compete in a post-COVID world?

Our parent company, WhiteWater, posed this question, and the analysis is clear.  Hotels with aquatic amenities attract more guests and see higher revenue than comparable hotels in their market.  After installing aquatic amenities, hotels and resorts report seeing increased occupancy, more leisure guests, and an uptick in food and beverage revenue.

We may be biased here, but when it comes to using an aquatic attraction to bring in more guests, is there anything better than a FlowRider®?  We don’t think so.  Let us paint the picture—here’s why wave machines are a no-brainer for competitive hotels.

Read the full article here.