City of McKinney announces a new partnership with Cannon Beach: Surf and Adventure Park

Press Release from the City of McKinney, TX:

McKINNEY, Texas (Dec. 13, 2024) – The City of McKinney is excited to announce it is pursuing an agreement with Cannon Beach, a $200 million multi-use development set to redefine recreation, tourism, and economic innovation in North Texas. Anticipated to break ground in 2025 at the northeast corner of Stacy Road and S.H.121, this 35-acre project will feature a four-acre surf lagoon, a full-service resort-style hotel, and dining, entertainment, and business spaces.

“We cannot be more excited to bring a beach paradise to McKinney, whose leadership shares our unparalleled vision for a world-class, family-friendly destination that will quite literally bring the ocean to its backyard,” said developer Cole Cannon. “Cannon Beach promises to offer something for everyone, from families and thrill-seekers to professionals and entrepreneurs.”

At the heart of the development will be a resort-style hotel with a rooftop pool, offering an elevated experience complete with event and wedding spaces, nestled alongside a pristine sandy beach. The resort will feature lounge areas and cabanas with food service and will connect to the surf lagoon and a host of water-focused attractions, including cliff diving and a stationary surf wave. The vision is to surround these attractions with uses like a skateboard park, movie theater, bowling alley, health club, indoor recreation facilities, and more.

“This project is truly transformative, answering our community’s call for more family-focused activities while positioning McKinney as a premier destination for one-of-a-kind recreational experiences,” said Mayor George Fuller. “Cannon Beach perfectly reflects our city’s unique spirit, seamlessly combining innovative attractions with purposeful urban planning to drive economic growth.”

The development is a collaboration between the City of McKinney, the McKinney Economic Development Corporation, and the McKinney Community Development Corporation. Conceptual terms are being finalized, and the site plan and the formal incentive agreements related to infrastructure assistance, tax rebates, and land acquisition will be considered in early 2025. The first phase is projected to open as early as 2026. The project is expected to provide more than 700 local jobs, generate over $2 billion in economic impact over the next 20 years, and welcome 300,000 visitors annually. 

“In addition to the tourism component of this project, Cannon Beach plans to deliver 100,000 square feet of state-of-the-art office space, positioning itself as a hub for top talent and innovation, from global corporations to ambitious startups,” Fuller said.

Earlier this month, Cannon Beach opened its first surf-focused development in Mesa, Ariz.

Want to learn more about surf park developments? Register for our Arizona Surf Park Developer Tour at Cannon Beach Arizona.