Endless Surf Press Release
The word is out about local developer David Imgraben’s NorthBreak surf resort 10kms outside Port Douglas in North Queensland, Australia, and the local response has been very positive. The community support isn’t surprising because of the careful thought Imgraben and Gary Hunt of local firm Hunt Design have put into this environmentally sensitive and economically supportive development, designed to strengthen the year-round visitor appeal of the region.
“Port Douglas has some natural benefits such as the lush tropical setting and winter warmth that the team were able to capitalize on, while at the same time overcoming the inability to surf here or even swim in summer due to box jellyfish” said Andrew Thatcher, VP Business Development at Endless Surf. “It makes it the perfect place to add our world-class surf.”
When you combine the fact that in a normal year almost 2 million Australians visit Bali, many seeking winter sun (and surf), and that recreational surfing is a national pastime for approx. 2 million Australians; you start to appreciate the gap that NorthBreak aims to fill. With no recognized surf breaks in tropical Australia, this resort is designed to provide year-round access to safe reliable surf and will add an amenity which provides hundreds of new jobs.
The 100-acre property sits gently in the landscape maintaining 40% vegetation coverage of the site, with buildings designed in light modern aesthetic which Hunt describes as ‘an evolution of the tropical vernacular style’. The stylish accommodation is designed for the barefoot beach vibe with shaded timber deck verandahs protecting guests from sun or rain, most designed to make the most of the natural aesthetic of the 3.5-acre Endless Surf pool at the heart of the resort.
NorthBreak’s master plan reflects how we live these days and enables guests to mix both work and play featuring:
- ES 48000 surf pool
- SUP lagoons
- Kids Aqua park
- Bike trail
- 160 key high tech hotel
- Community/group surf cabins
- Private or shared ownership residential
- Beach Club
- Wellness Centre and Spa
- Confrence Center
- Function Rooms
“This resort epitomizes the future of sustainable surf parks” said Paul Chutter President of Endless Surf “a carefully considered development which understands how to enhance both the community and elevate guest experience. It has been a pleasure to support David and the NorthBreak team because we share the same passion to create sensitive surf developments which are a net benefit for everyone.”
NorthBreak describe their ethos as that of the modern surfer, reflecting a deep respect for nature, conservation, and communion with others. As such sustainability has been a key consideration with the intent for the resort to be 100% self-sustainable by using solar and other green energy sources and fed with captured and cleansed stormwater; and by choosing Endless Surf as the wave pool technology. Endless Surf uses approx. a third less concrete than alternative choices, and less water because of the compact organic shape, plus the benefits of technology which doesn’t need pool drainage for maintenance. Additionally, it provides the most flexible wave programming on offer, enabling mixed skill level (and stance) surfers to surf together; or on a quiet day the ability to power just a portion of the pool. David Imgraben said, “from early on in our investigation of the surf technologies available it became obvious to us that Endless Surf was the standout option for NorthBreak, backed by a team with an impressive track record.”
NorthBreak is the latest Australian development to opt for Endless Surf as the wave technology of choice, joining ParkWood Gold Coast and Surf N Play in Melbourne; all of which have been announced in the last 9 months. The race is on which will be the first Endless Surf pool to open in Australia, with NorthBreak hoping to be in construction in early 2022.
About Endless Surf and WhiteWater
Endless Surf brings the next generation of powerful, efficient and customizable waves for guaranteed stoke; backed by four decades of WhiteWater’s expertise in aquatic engineering and experience design. WhiteWater built its first surf pool in 1989 and it still operates today. Endless Surf takes that heritage and with expert wave designers enhanced the reliable pneumatic technology to create Endless rolling sets, designed for operational ease, flexibility, high capacity, and above all else, safety. Endless Surf provides iconic inland surfing that will draw guests of all ages to surf parks; and WhiteWater brings developers the comfort of a proven track record designing experiences which keep guests onsite and drive ROI.
WhiteWater’s market leader reputation is based on a dedication to making products that operators can count on, because we understand the importance of lasting quality, stringent safety and reliability on the bottom line. From the Surf Concierge front-of-house system to the Swell Studio wave programming technology, we’ve thought of ways to help make Surf Parks run smoothly and deliver an exceptional experience people will want to share.