Craig Stoddart, former CEO of The Wave, and Damon Tudor, former CEO of URBNSURF, have announced a new company. According to a LinkedIn post, the two are now working together as “Thinking Adrenaline,” a global consultancy focused on helping the development of surf park projects.
”Really pleased to announce the launch of the new consultancy, Thinking Adrenaline with Damon Tudor, who is the only person on the planet to have opened two surf parks after he opened Sydney earlier this year,” Stoddart wrote on his LinkedIn page. “Damon and I have been sharing our surf park experiences over the last 6 years and look forward to helping others deliver these opportunities.”
The two recently spoke at Surf Park Summit’s VIP event.
Here are additional details from Thinking Adrenaline’s LinkedIn page:
Thinking Adrenaline: Redefining Surf Park Development
Thinking Adrenaline is a global consultancy co-founded by former surf park CEOs Damon Tudor (URBNSURF) and Craig Stoddart (The Wave). Based in the UK, UAE, and Australia, we guide surf park developers and investors from concept to completion, leveraging strategic partnerships, innovation, and hands-on expertise.
Our Story
Damon and Craig have delivered three award-winning surf parks, with a fourth on the way—a world first in the industry. Their leadership in these iconic projects has made Thinking Adrenaline a trusted name in surf park consultancy, offering a full range of services throughout the development process.
What We Do
We offer tailored services across all phases of project delivery:
• Development Strategy & Feasibility
• Master Planning & Design
• Capital Raising & Investment
• Project Management
• Operational Setup
• Technology Integration
• Sales & Marketing Strategy
• Risk Management
• Strategic Partnerships
Our Unique Approach
Damon and Craig bring practical, hands-on leadership and deep operational knowledge. Our personalized approach ensures that each project maximizes its potential, whether launching a new surf park or expanding an existing one.
Why Choose Us?
• Unmatched Expertise: Proven leaders in surf park development.
• Hands-On Leadership: We work closely with you to drive success.
• Global Reach: Connecting clients with top partners worldwide.
• Innovation & Sustainability: Integrating leading technologies.
• Tailored Solutions: Aligned with your specific vision and goals.
Connect With Us
Learn more at www.thinkingadrenaline.com or connect with Damon and Craig via LinkedIn. Let’s create the future of surf parks together.
Read an interview with Craig Stoddart.
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