Unlocking the Potential of Your Surf Park Project with Cloward H2O

Building a successful surf park requires a mix of knowledge and experience to create a strong foundation. Beyond wave technology and location, experience in the attractions industry and expertise in design is vital for building a wave-anchored destination. 

Surf Park Central spoke with Cloward H20, an organization with decades of experience with projects that include water parks, resorts, and other water-related destinations. Their team, including Allen Clawson, Brad Clawson, and Braden Steiner, discussed what Cloward H20 offers and their advice on unlocking the potential of a surf park project. 

Surf Park Central: Tell me more about Cloward H2O and what those in the surf park industry should know about your organization.

Cloward H20: As the surf park industry continues to evolve, the demand for innovative and high-quality water attractions is greater than ever. At Cloward H2O, we are dedicated to helping surf park developers bring their visions to life through our specialized engineering services. Our goal is to ensure that your surf park stands out in a competitive market by delivering exceptional and reliable surfing experiences through clear and efficient water.

Our Expertise

Cloward H2O is renowned for its expertise in designing and engineering water-based attractions, with a particular focus on surf parks. Our team works directly with the suppliers of advanced wave systems and other aquatic features that provide both excitement and reliability. Our deep understanding of surf and water treatment technologies allows us to craft surf experiences that captivate and engage visitors. We want to make sure when visitors come to a surf park they get the wow factor, through reliable engineering practices ensuring your surfers surf on the cleanest blue water possible.

What We Offer

Our services encompass several critical areas:

• Conceptual Design: We work closely with the client, vendors and architects to develop innovative concepts that align with the vision for the surf park. Our design process ensures that every element is tailored to enhance the overall guest experience.
• Detailed Engineering: Our engineering team dives into technical details, engineering the water circulation, filtration and treatment systems to meet the highest standards of performance and safety. We leverage the latest technology to create efficient and sustainable solutions.
• Consultation and Support: We collaborate closely with project managers and contractors to ensure seamless integration of our designs. Our team provides valuable insights into aquatic concepts and supports project managers throughout the process to address technical challenges and align with the overall vision.

Why Choose Cloward H2O?

1. Innovation: Our commitment to incorporating tried and true cutting-edge technology ensures that your surf park features the latest advancements in wave generation and water management. This innovation translates into a superior experience for your guests.
2. Collaboration: Our collaborative approach helps bridge the gap between concept and execution, ensuring that all aspects of the design are thoroughly understood and implemented.
3. Expertise: With years of experience in the water park industry, our team has a proven track record of delivering high-quality, engaging attractions. We bring a wealth of knowledge to every project, ensuring that your surf park meets the highest standards of excellence.
4. Sustainability: We are committed to creating designs that are not only thrilling but also environmentally responsible. Our focus on sustainability helps ensure that your surf park operates efficiently and aligns with modern ecological standards.

At Cloward H2O, we are passionate about transforming your surf park vision into reality. Our design and engineering expertise, combined with our collaborative approach, ensures that your project will achieve outstanding results. Whether you’re developing a new surf park or enhancing an existing one, we are here to support you every step of the way.

Since 1985, Cloward H2O has specialized in recreational aquatics developing a more diverse and wide range of Aquatic Expertise than any other firm. We delight in capturing and controlling this alluring vehicle of nature to awe and inspire all by its power and beauty. We strive to bring the creative visions of our clients and designers to life in a thriving collaborative design process. 

Perfecting all aspects of water, our end goal is to design safe, clean, and clear water for everyone to enjoy. 

Surf Park Central: What is the process like if someone is building a surf park and chooses to work with Cloward?

Cloward H20: 

1. Initial Onboarding

Objective: Understand your vision and project goals.

• What Happens: We will begin with a detailed discussion about your surf park concept, goals, and specific requirements. This initial consultation helps Cloward H2O grasp your vision and the unique aspects of your project.
• Key Outcomes: Define the scope of work, project objectives, and key milestones. From here we will send you a proposal to start the discussed work.

2. Conceptual Design

Objective: Develop a preliminary aquatic design that aligns with your vision.

• What Happens: If a concept has not yet been generated, Cloward H2O’s team will support the architect or wave supplier in creating conceptual designs for your surf park, including the layout of wave systems, aquatic features, and how other attractions may interact with the aquatic element. This phase involves sketching out ideas and developing initial concepts.
• Key Outcomes: Presentation of design concepts, including preliminary plans. Feedback from you is integrated to refine the design.

3. Detailed Design and Engineering

Objective: Finalize the technical aspects of the design.

• What Happens: Once the conceptual design is approved, Cloward H2O will proceed to detailed engineering. This involves creating comprehensive technical plans and specifications for the aquatic treatment systems and other water features. The engineering team will ensure that all designs are feasible and meet industry standards.
• Key Outcomes: Detailed engineering drawings, technical specifications, and design documentation in order to construct the project.

4. Collaboration with Project Management

Objective: Ensure seamless integration of design into the construction process.

• What Happens:  Our team will provide essential support and expertise to address any design-related questions or issues that arise during construction.
• Key Outcomes: Ongoing consultation to ensure that the technical aspects of the project are executed as planned. Coordination with your project manager and contractor to address any challenges and ensure alignment with the overall project vision.

5. Start Up and Commissioning

Objective: Help the operators and suppliers commission the surf park to ensure functionality and safety.

• What Happens: The treatment systems and other aquatic features designed by Cloward H2O are installed by your construction team, with oversight and guidance from Cloward H2O’s engineers. After installation, close to opening day, we will come out and test the equipment, run system checks and ensure that all systems perform as intended and meet safety standards.
• Key Outcomes: Successful training and testing to make sure the wave system runs as intended and the operators have personal training on what they will be managing day-to-day.

Surf Park Central: The surf park industry is fairly new, but water parks and other similar recreational developments are not. What can surf park operators learn from these past developments?

Cloward H20: Surf Park operators can draw several valuable lessons from the experiences of water parks and other recreational developments. Here are key insights that can be applied to the surf park industry:

1. Emphasize Safety and Risk Management

• Lesson: Water parks have extensive experience in managing safety protocols, including lifeguard training, water quality control, and emergency response plans.
• Application: Surf Park operators should prioritize comprehensive safety measures, including proper training for staff, regular maintenance of equipment, and robust emergency procedures. Ensuring the safety of guests can help build trust and enhance the overall experience.

2. Focus on Guest Experience

• Lesson: Successful water parks are designed with a focus on guest experience, offering a range of attractions and amenities to cater to different interests and age groups.
• Application: Surf parks should create diverse attractions that appeal to various skill levels and preferences, from beginner-friendly waves to advanced surfing challenges. Consider amenities such as food and beverage options, comfortable seating areas, and interactive experiences to enhance guest satisfaction.

3. Invest in Quality and Reliability

• Lesson: Water parks that invest in high-quality, reliable equipment and infrastructure tend to have better longevity and guest satisfaction.
• Application: Invest in top-notch wave generation technology and maintain high standards of construction and materials. Ensuring that the surf systems are reliable and provide consistent performance will help build a positive reputation and reduce operational issues.

4. Plan for Operational Efficiency

• Lesson: Efficient operations are critical for managing large crowds and optimizing resource use in water parks. This includes streamlined guest flow, effective staffing, and maintenance schedules.
• Application: Design your surf park layout to facilitate smooth guest movement and reduce congestion. Implement efficient operational practices, such as automated booking systems, well-organized staff schedules, and proactive maintenance to keep the park running smoothly.

5. Consider Environmental Impact

• Lesson: Water parks have increasingly focused on sustainability and environmental stewardship, addressing concerns about water use, energy consumption, and waste management.
• Application: Incorporate sustainable practices in your surf park’s design and operations. Use energy-efficient technologies, implement water conservation measures, and develop waste management strategies to minimize your environmental footprint.

6. Understand Seasonal and Market Dynamics

• Lesson: Water parks often adapt to seasonal fluctuations and changing market demands, offering promotions, seasonal events, and varied pricing strategies to attract visitors year-round.
• Application: Develop strategies to manage seasonal variations and market trends. This might include special events, membership programs, or off-season promotions to maintain visitor interest and revenue.

7. Invest in Marketing and Branding

• Lesson: Effective marketing and strong branding have been crucial for the success of water parks, helping them stand out in a competitive market and attract a loyal customer base.
• Application: Develop a strong brand identity for your surf park and implement comprehensive marketing strategies. Utilize social media, partnerships, and targeted advertising to build awareness and attract visitors.

8. Leverage Data and Feedback

• Lesson: Water parks often use guest feedback and operational data to refine their offerings and improve the guest experience.
• Application: Collect and analyze guest feedback to understand their preferences and areas for improvement. Use data-driven insights to make informed decisions about park operations, attraction enhancements, and customer service.

9. Foster Community Engagement

• Lesson: Many successful water parks engage with local communities through events, sponsorships, and partnerships.
• Application: Build relationships with the local community to generate support and attract visitors. Consider hosting community events, collaborating with local businesses, and participating in regional initiatives.

10. Prepare for Growth and Adaptation

• Lesson: Established water parks often plan for future expansion and adapt to emerging trends in the industry.
• Application: Develop a long-term vision for your surf park that includes potential expansions and adaptations to changing trends. Stay informed about industry innovations and be prepared to evolve to meet new demands.

Surf Park Central: What are the biggest challenges surf park developments face today?

Cloward H20: Surf Park developments face a range of challenges as they seek to carve out a niche in the competitive recreational and entertainment industry. Here are some of the biggest challenges:

1. High Initial Investment

• Challenge: Surf parks require significant capital for land acquisition, infrastructure, and advanced wave generation technology. The high upfront costs can be a major barrier for investors and developers.
• Impact: Securing financing and managing costs effectively are crucial for getting a surf park off the ground. Developers need to carefully plan their budgets and seek investment or financing options that align with their financial strategy.

2. Technology and Infrastructure Costs

• Challenge: The technology required for creating artificial waves and managing water quality is sophisticated and expensive. Ongoing maintenance and operational costs add to the financial burden.
• Impact: Keeping operational costs under control while ensuring the technology remains state-of-the-art is essential. Developers must balance the need for high-quality equipment with long-term financial viability.

3. Site Selection and Land Use

• Challenge: Finding an appropriate location for a surf park can be difficult. Sites need to accommodate large structures, water management systems, and visitor amenities while also being accessible to potential guests.
• Impact: Site selection affects everything from construction costs to visitor attraction. Developers must consider factors like proximity to population centers, environmental impact, and zoning regulations.

4. Environmental and Regulatory Compliance

• Challenge: Surf parks must adhere to various environmental regulations related to water usage, waste management, and land use. Compliance with these regulations can be complex and costly.
• Impact: Navigating environmental regulations and ensuring sustainable practices can be challenging. Developers need to integrate environmental stewardship into their planning and operations to avoid legal issues and promote sustainability.

5. Market Demand and Competition

• Challenge: The surf park industry is relatively new and rapidly evolving, making it essential to accurately gauge market demand and differentiate from competitors.
• Impact: Understanding market trends and consumer preferences is vital for success. Developers need to create unique value propositions and effectively market their surf parks to attract and retain visitors.

6. Operational Challenges

• Challenge: Operating a surf park involves managing complex systems for wave generation, water treatment, and guest services. Ensuring smooth operations requires skilled staff and effective management practices.
• Impact: Operational efficiency and customer service are crucial for maintaining a positive guest experience. Developers must invest in training, technology, and systems to handle day-to-day operations effectively.

7. Seasonality and Weather Dependence

• Challenge: Surf parks can be affected by seasonal variations and adverse weather conditions, impacting visitor numbers and operational stability.
• Impact: Developing strategies to manage seasonal fluctuations and mitigate weather-related disruptions is important. This might include offering indoor or covered facilities and implementing dynamic pricing strategies.

8. Customer Experience and Satisfaction

• Challenge: Delivering a consistently high-quality surf experience and ensuring guest satisfaction are critical for repeat business and positive reviews.
• Impact: Continuous improvement of attractions, amenities, and customer service is necessary. Gathering and acting on guest feedback helps in enhancing the overall experience and addressing any issues promptly.

9. Technological Innovation and Adaptation

• Challenge: The surf park industry is evolving with new technologies and innovations. Staying ahead of technological advancements and integrating them effectively can be challenging.
• Impact: Keeping up with industry trends and technological developments is essential for maintaining a competitive edge. Developers should plan for future upgrades and innovations to keep their surf parks attractive and relevant.

10. Brand Building and Marketing

• Challenge: Establishing a strong brand presence and effectively marketing a surf park in a crowded market can be difficult.
• Impact: Developing a compelling brand identity and implementing effective marketing strategies are crucial for attracting and retaining visitors. Leveraging digital marketing, partnerships, and unique promotional activities can help in building a strong brand.

Surf Park Central: How does design play a role in the foundation of a successful water destination and what are some common errors?

Cloward H20: Design is a critical component in the foundation of a successful water destination, whether it’s a water park, surf park, or any other type of aquatic attraction. The design of a water destination impacts everything from guest experience to operational efficiency and safety. Here’s how design plays a role and some common errors to avoid:

The Role of Design in a Successful Water Destination

1. Guest Experience
   • Role: The design of a water destination influences the overall guest experience. A well-thought-out layout ensures that attractions are accessible, enjoyable, and engaging for different age groups and preferences.
   • Impact: Thoughtful design enhances the flow of guests, minimizes wait times, and provides a variety of attractions that cater to diverse interests. This contributes to higher guest satisfaction and encourages repeat visits.
2. Safety and Accessibility
   • Role: Safety is paramount in water destinations. Design elements like clear signage, safety barriers, and well-planned lifeguard stations are essential for preventing accidents and ensuring guest safety.
   • Impact: Effective design enhances safety by incorporating features that help manage crowd flow, prevent accidents, and facilitate emergency response. Accessibility for all guests, including those with disabilities, is also a crucial design consideration.
3. Operational Efficiency
   • Role: Efficient design supports smooth daily operations by streamlining guest flow, optimizing staff movement, and managing resources like water and energy.
   • Impact: Good design reduces operational costs and improves staff efficiency by minimizing unnecessary movement and ensuring that facilities and equipment are easy to maintain and operate.
4. Aesthetic Appeal and Theming
   • Role: Aesthetic design and theming create an immersive and memorable experience for guests. The visual appeal of the water destination contributes to its brand identity and attractiveness.
   • Impact: Engaging themes and attractive design elements enhance the overall ambiance and create a unique experience that distinguishes the water destination from competitors.
5. Sustainability
   • Role: Incorporating sustainable design practices helps manage environmental impact and operational costs. This includes efficient water use, energy-saving technologies, and waste management systems.
   • Impact: Sustainable design practices contribute to the long-term viability of the water destination and align with growing consumer expectations for environmental responsibility.

Common Design Errors and How to Avoid Them

1. Inadequate Flow Planning
   • Error: Poor layout that causes congestion, long wait times, or inefficient movement of guests can detract from the overall experience.
   • Solution: Design with guest flow in mind, ensuring that attractions are strategically placed and that pathways are clear and wide enough to handle large crowds. Use simulations and flow analyses to optimize the layout.
2. Neglecting Safety Measures
   • Error: Insufficient safety features, such as inadequate barriers, poor signage, or improperly placed lifeguard stations, can lead to accidents and injuries.
   • Solution: Integrate comprehensive safety features into the design, including clear signage, safety barriers, and well-positioned lifeguard stations. Conduct thorough safety assessments and adhere to industry standards.
3. Ignoring Accessibility
   • Error: Failing to accommodate guests with disabilities or those with special needs can lead to a negative experience and potential legal issues.
   • Solution: Ensure that the design includes accessible pathways, facilities, and attractions. Follow accessibility guidelines and consult with experts to make the water destination inclusive for all guests.
4. Overlooking Maintenance Needs
   • Error: Designing complex or hard-to-maintain features to implementing cheap technology can lead to increased operational costs and frequent breakdowns. Most importantly in Surf Park you have to play the balancing act.
   • Solution: Design with maintenance in mind by choosing durable materials and creating features that are easy to clean and repair. Plan for regular maintenance schedules and provide adequate access for maintenance tasks.
5. Failing to Address Environmental Impact
   • Error: Not incorporating sustainable practices can lead to high operational costs and environmental damage.
   • Solution: Integrate sustainable design elements such as water recycling systems, energy-efficient technologies, and eco-friendly materials. Consider the environmental impact in all aspects of the design.
6. Lack of Theming and Aesthetic Consideration
   • Error: Aesthetic design that does not engage guests or align with the desired brand image can result in a lackluster experience.
   • Solution: Develop a strong theme and aesthetic that resonates with your target audience. Ensure that design elements are cohesive and enhance the overall guest experience.
7. Inadequate Space Planning
   • Error: Poor space planning can lead to overcrowded areas, limited seating, and insufficient amenities.
   • Solution: Plan for ample space around attractions, provide sufficient seating and shaded areas, and ensure that amenities are conveniently located. Consider peak visitor times and plan accordingly.

Surf Park Central: What are the keys to success in designing and engineering a successful aquatic recreational destination?

Cloward H20: Designing and engineering a successful aquatic recreational destination requires a careful balance of creativity, technical expertise, and strategic planning. Here are the keys to success in creating a standout aquatic destination:

1. Understand the Vision and Market

• Key: Begin by thoroughly understanding the vision and the target market for the aquatic destination.
• Action: Conduct market research to identify trends, preferences, and demographics. Align the design with the intended audience’s expectations and the overall vision for the project.

2. Focus on Guest Experience

• Key: Prioritize creating a memorable and enjoyable experience for guests.
• Action: Design attractions that cater to various age groups and interests, such as thrilling rides, relaxing areas, and interactive features. Ensure a seamless flow throughout the park and provide amenities like food, beverage, and seating to enhance comfort.

3. Integrate Safety and Accessibility

• Key: Safety and accessibility are paramount in aquatic design.
• Action: Implement safety measures such as lifeguard stations, clear signage, and safety barriers. Design pathways, attractions, and facilities to be accessible to guests with disabilities, adhering to relevant regulations and guidelines.

4. Ensure Operational Efficiency

• Key: Design with operational efficiency in mind to streamline day-to-day management.
• Action: Plan layouts that facilitate easy movement for both guests and staff. Incorporate efficient water management systems, maintenance access, and staffing requirements. Optimize guest flow to reduce bottlenecks and wait times.

5. Incorporate Sustainable Practices

• Key: Sustainability is increasingly important in the design and operation of aquatic destinations.
• Action: Use energy-efficient technologies, implement water conservation measures, and incorporate eco-friendly materials. Develop waste management and recycling programs to minimize environmental impact.

6. Create a Strong Thematic and Aesthetic Appeal

• Key: A cohesive theme and appealing aesthetics enhance the overall experience and brand identity.
• Action: Develop a strong theme that resonates with guests and creates an immersive experience. Use design elements, colors, and decorations that align with the theme and enhance visual appeal.

7. Leverage Advanced Technology

• Key: Utilize the latest technology to enhance attractions and operational efficiency.
• Action: Integrate advanced wave generation systems, water treatment technologies, and guest management solutions. Stay updated with industry innovations to offer cutting-edge experiences.

8. Plan for Scalability and Flexibility

• Key: Design should accommodate future growth and adaptability.
• Action: Create flexible spaces and modular designs that allow for easy expansion or modifications. Plan for future trends and emerging technologies to keep the destination relevant over time.

9. Engage in Detailed Planning and Simulation

• Key: Thorough planning and simulation help in identifying potential issues before construction.
• Action: Use simulation tools and detailed planning processes to model guest flow, operational scenarios, and equipment performance. Conduct feasibility studies and prototype testing where possible.

10. Prioritize Maintenance and Longevity

• Key: Design with long-term maintenance and durability in mind.
• Action: Select high-quality, durable materials and design features that are easy to clean and maintain. Develop a maintenance plan that includes regular inspections and proactive repairs.

11. Involve Key Stakeholders

• Key: Collaboration with stakeholders ensures the design meets various needs and expectations.
• Action: Engage with stakeholders such as project managers, local authorities, and potential users throughout the design process. Their input can help address concerns and refine the design.

12. Implement Effective Marketing and Branding

• Key: Strong marketing and branding contribute to the destination’s success and appeal.
• Action: Develop a compelling brand identity and marketing strategy that highlights the unique features and experiences offered. Use various channels to build awareness and attract visitors.

13. Consider Seasonal and Operational Variations

• Key: Account for seasonal fluctuations and operational challenges in the design.
• Action: Plan for peak and off-peak seasons with appropriate facilities and pricing strategies. Design adaptable spaces that can be used for different purposes throughout the year.

Surf Park Central: Are there any exciting new developments Cloward is working on that you want to share?

Cloward H20: Cloward H2O continues to push the boundaries of aquatic design and engineering. , here are some general areas of innovation and exciting trends that Cloward H2O is likely engaged in:

Operating out of our US office located in Lindon, Utah, Cloward H2O typically maintains 50-55 active projects of various sizes.

Our staff consists of a core of very experienced senior engineers and CAD professionals with an individual average of more than 25 years’ experience.  Mid – level and Junior staff are quickly mentored and become very effective in a short period.  With very little turnover in staff, we are able to manage multiple projects effectively and efficiently while maintaining the highest level of quality work.

Each project in our office is assigned a core team of senior staff commensurate to the work required.  Typically, this involves at least one principal / executive in charge who has 25-30 years’ experience, working along with a Project Manager with similar experience, a Sr. Engineer, Production Lead, and other staff members as required to accomplish the work.

Collaborative and Multi-Use Spaces

• Details: The design of multi-use spaces that can accommodate various activities and events is becoming more popular. Cloward H2O is working on multiple projects where surf parks integrate  with other recreational facilities, creating versatile environments that can host a range of activities beyond just surfing.

Research and Development

• Details: Cloward H2O conducts ongoing research and development efforts exploring new materials, wave technologies, and innovative design approaches to stay at the forefront of the aquatic industry. Cloward H2O also keeps informed on the recent developments in maintenance technologies and methodologies to simplify upkeep, reduce downtime, and enhance the durability of aquatic installations. 

1. Is there anything else you would like to share with those in the surf park industry?

Sometimes aquatic visions start with a napkin and pencil. We specialize in turning those initial sketches into exceptional aquatic environments across the globe through engineering! Our expertise spans North America to Asia, the Middle East and more, delivering innovative tailored engineering to enhance communities and create unforgettable experiences.

• Iconic and Mega Oasis destinations
• Ambitious waterparks
• Aquatic facilities promoting outdoor lifestyles
• Interactive aquatic play environments
• The perfect tropical getaways for adults and kids alike
• The unique challenges (Like a 60m deep dive pool!)
• And much more!

Our commitment is to implement the latest modern technology, adhere to industry best practices, and provide customized solutions for every project. We envision a world where well-designed aquatic spaces enhance quality of life and foster connection.

Want to learn more about our greatest satisfaction?…… It’s creating smiles!

Contact Cloward H2O today and let’s discuss how we can turn your ideas into an exceptional and unforgettable experience for your guests.