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URBNSURF Announces Partnership With SurfAid

Press Release from URBNSURF

Australia’s first surf park, URBNSURF is proud to announce an exclusive partnership with leading surf non-profit SurfAid. The partnership allows URBNSURF to support SurfAid’s mission to improve the health,  wellbeing, and resilience of people in remote surf communities. 

Team Photo SurfAid Cup URBNSURF 2021

To kick off the partnership, URBNSURF will host the inaugural SurfAid Cup on March 25th. Teams of six surfers will have the opportunity to take on the most sought-after wave in Australia and compete for the title of Surfing Champions. This year, URBNSURF boardriders will be organising a team to participate.  URBNSURF boardrider club members Simon Ashford, Brendon Davis and Chris Watson say “It’s a huge privilege to be able to do something positive for others through surfing. Surfing is usually such an introspective and individual pursuit. It’s amazing for URBNSURF boardriders to be involved and have this  opportunity to give back and contribute through Surf Aid.” Last year’s event raised more than $70,000 for  SurfAid’s programs, reaching more than 54,000 people in Indonesia, Solomon Islands and Mexico.  

During September, SurfAid holds the annual Make A Wave Challenge where pros and rookies alike surf for 30 days straight to make an impact. Last year the event raised in excess of $739,000, and this year URBNSURF will be a key partner giving 60 lucky surfers the chance to surf at the pool when they take part.  


URBNSURF welcomes spectators to watch the event live with passes available to purchase online ($5)  and at check-in. Three Blue Ducks will be open, with a menu showcasing passion for sustainable and ethically farmed produce, with the best of Victoria’s local farms, wineries, craft breweries and artisan producers. 

“URBNSURF is incredibly proud to partner with SurfAid, an organisation that has such an effective and measurable positive impact to communities connected to us through surfing. It ties directly to URBNSURF’s vision and we are excited to continue to develop and grow this partnership as URBNSURF expands to Sydney in 2023 and beyond” said URBNSURF CEO Damon Tudor.  

All funds raised through the partnership will support families in the heartlands of surfing access healthcare, clean water, and food security.  

SurfAid Cup URBNSURF 2021

“The team from URBNSURF have always been committed to supporting the places we all love to surf.  The new partnership deepens URBNSURF’s connection to giving back through SurfAid. We couldn’t be more stoked to officially partner together to deliver the only SurfAid Cup in the southern hemisphere at a  wave park.” said Doug Lees, SurfAid CEO.

More information about the SurfAid Cup URBNSURF event can be found at


URBNSURF Melbourne is Australia’s first surf park, and the ultimate playground for surfers. Located just  23 minutes from the Melbourne CBD, and a short ride from Melbourne Airport, URBNSURF is  Tullamarine’s newest and most consistent surf spot. URBNSURF Melbourne’s lagoon offers perfect,  endless waves with settings to suit surfers of all ages and abilities. From challenging, slabbing barrels and steep-faced walls for advanced surfers, to playful, rippable pointbreak-style settings for intermediate surfers, through to safe, rolling whitewater for beginners – URBNSURF Melbourne have all surfers covered. 

About SurfAid 

SurfAid’s mission is to improve the lives of women and children in remote areas connected to us through surfing. SurfAid’s geographical focus is on remote communities in Indonesia, Solomon Islands and Baja Sur, Mexico – the heartlands of surfing. SurfAid specialises in working in very isolated villages where the maternal and child mortality rates are some of the highest in the world. They give families the best chance of getting ahead by providing access to healthcare, clean water and sanitation and improved nutrition.

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