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By Jess Ponting The 2024 Consumer Trends Survey secured 4,310 responses. Special thanks to Firewire, Rob Machado, Dan Mann, Taylor Jensen, Blair Conklin, The...
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By Jess Ponting The 2024 Consumer Trends Survey secured 4,310 responses. Special thanks to Firewire, Rob Machado, Dan Mann, Taylor Jensen, Blair Conklin, The...
By Jess Ponting Something was different at Surf Park Summit this year. Everyone there could feel it. People were talking about it. Summit always...
By Jess Ponting When I took the mantle as CEO of Surf Park Central earlier this year I spent every day of my first...
16% of the global surfing population have substituted a surf park trip for a traditional surf trip to an ocean surfing destination in the...
By Jess Ponting The second iteration of Olympic surfing is in the books. The event took every second of the 8-day waiting period to...
By Jess Ponting Sam MacIntosh is a visionary. A thoughtful, softly spoken risk taker. The modern surf media’s James Tiberius Kirk boldly goes where...
By Jess Ponting An Interview with Asa Cascavilla, Waco Surf’s Frothiest Champion The Surf Park Central team met Asa Cascavilla at Waco Surf during...
By Jess Ponting It has been a busy summer at Surf Park Central! We have been dialing in Surf Park Summit 2024 and we...
By Jess Ponting Article Includes: The partnership that conceived of DSRT Surf effectively ended my first surf park consulting business, so I had some...
By Jess Ponting Well, they’ve really done it this time. My partners in this Surf Park Central venture asked me to step up and...
Four days before URBNSURF Sydney opens to the public and just over a week before his five years at the company come to an...
By Jess Ponting It is a really interesting month in the evolution of surf parks. All kinds of data points are swirling as new...
By Jess Ponting Texas was an early adopter of second-generation surf parks. With two parks open to the public, a third coming any minute...
By Jess Ponting In Part 1 of this article we looked at the gap in perception about surf parks and golf courses in terms...
Surfing is enormously fun and, as a pretty significant added bonus, has real and measurable mental and physical health benefits. There is a growing...
This month, over two parts, I’ve been exploring how people are getting to surf parks, how many others they are traveling with, how long...
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