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Aventuur Partners with Rip Curl to Launch Premier Surf Retail Destination at Perth’s First Surf Park

Press Release from Aventuur:

Aventuur, the leading global creator of surf and wellbeing destinations, and Rip Curl, the iconic surf brand, are today proud to announce their retail partnership for the highly anticipated Perth Surf Park in Western Australia.

Strategically located in Central Cockburn, the $100m development will create a world-class, sustainable surf park welcoming over 1 million visitors per year. Opening in late 2026, the venue will offer perfect waves for all abilities, high-performance training facilities, and major sporting and cultural events – along with quality leisure, hospitality and retail amenities.

surf park perth aventuur
Aventuur’s surf park in Perth, Australia.

As the official retail partner for the Perth Surf Park, Rip Curl is poised to establish a flagship store that will become a leading surf retail destination in Perth. The store will offer an extensive range of Rip Curl wetsuits and apparel, market-leading surfboards and surf hardware, alongside branded park merchandise. In keeping with the park’s “by the West, for the West” ethos, the product assortment will also celebrate local Perth and Western Australian surf brands.

Aventuur and Certified B Corporation Rip Curl share a commitment to fostering authentic community and sustainability. Together, they plan to collaborate on a variety of events at the Perth Surf Park, including surfing competitions, community activations, and demo days. Additionally, the partnership will focus on developing recycled and sustainable products, reinforcing their dedication to environmental responsibility.

Expressing her enthusiasm for the partnership, Rip Curl’s CEO, Brooke Farris said, “Our Rip Curl flagship store at Perth Surf Park reflects our commitment to surfing in Western Australia. Our collaboration with Aventuur will enable us to deliver the best of Rip Curl’s products and innovations at this vibrant new destination, and meaningfully connect with the community through the continued support of West Australian athletes, grassroots organisations and events. As a proud West Australian, I’m excited for us to create a premier retail experience for local surfers, those learning to surf and park visitors that will see everyone having loads of fun in the water.”

Andrew Ross, Aventuur’s Chairman and Chief Development Officer, highlighted the importance of the collaboration: “Partnering with Rip Curl, the ultimate surfing company, is a tremendous opportunity for Aventuur and the Perth Surf Park. Together, we will deliver a world-class retail destination that enhances the guest experience by providing quality surf gear and apparel, delivering events that bring our community together, and investing in innovative products that help minimise our environmental impact.”

The Perth Surf Park is expected to create over 300 jobs during construction, and contribute more than $250m to the WA economy during its operating life.

With all development and environmental approvals now received, construction is expected to commence later in 2024, ahead of the park’s expected opening in 2026.

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