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URBNSURF Group and Simba Action Sports extend partnership to enhance surf safety in Sydney

Press Release from URBNSURF

URBNSURF is thrilled to announce the extension of its partnership with Simba Action Sports to exclusively supply free helmets for guests at URBNSURF Sydney. Following the successful roll out of its partnership at URBNSURF Melbourne, this extension highlights URBNSURF’s commitment to prioritising surf safety and enhancing the guest experience.

Simba Action Sports have provided their state-of-the-art water sports helmets at URBNSURF Melbourne, where an increasing number of guests have embraced the balance of performance and safety that surfing in a Simba helmet provides.

“We are delighted to extend our partnership with Simba Action Sports”, said James Miles, Head of Sales & Partnerships of URBNSURF Group. “Safety is paramount in our operations, and Simba Action Sports have consistently delivered premium quality helmets that align with our mission to create the safest possible environment while enhancing guest experience”.

Simba Actions Sports’ innovative helmet designs and commitment to excellence have made them the preferred choice amongst surfers seeking reliable protection without compromising hearing or performance.

“We are thrilled to extend our partnership with URBNSURF into the great surf city of Sydney and further our shared commitment to surf safety,” said Madi Katz, Head of Marketing of Simba Action Sports. “By providing guests with the highest quality helmets, we aim to empower them to push their limits while staying safe in the water.”

Together, Simba Action Sports and URBNSURF will continue to promote a culture of safety and responsibility within the surf park and broader surfing community. Working together they are setting a new standard for surf parks where innovation and safety go hand in hand.

For more information about URBNSURF Sydney and Simba Action Sports, visit their respective websites at and

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