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URBNSURF Melbourne Hosts World-First Event Blending Surf, Snow and Music

Press release from URBNSURF:

URBNSURF Melbourne turned up the stoke just in time to say see-ya to winter and hosted the Boost Mobile Winter Jam Presented by YETI on Saturday 27th August, 2022.
The Boost Mobile Winter Jam Presented by YETI blended some of Australia’s leading surf and snow athletes through a live version of Season 3 of the Rivals series in the lagoon and a winner takes all snowboard rail jam that was set up just metres away.

URBNSURF partnered with City Snow Events to deliver a custom rail jam, right on the edge of the lagoon while URBNSURF’s wave machine “Roary” provided perfect waves, delivering the ultimate mix of snow and surf all in one location.

The original video announcement for this year’s event.

The custom-made rail saw Sam ‘Red Dog’ Neumann steal the show. Taking home $1,000 in prize money. Neumann was followed by Snowboarding Olympian Valentino Guseli who took out second and Andy James coming in third place.
Over on The Left, Reef Heazelwood showed everyone what can be done in the URBNSURF lagoon taking out first place. Heazelwood was followed by Wade Carmichael in second place with Letty Mortensen and Jordy Lawler taking out equal third.

The event kicked on into the evening with 700 guests dancing the night away to a sunset DJ set from Dena Amy before Set Mo close the event with the final performance of their Something to Dream of Winter Tour.

Young Henrys, Hard Fizz and Red Bull served up beverages from custom bars and some of Melbourne’s best food trucks kept revelers fed.

“It was so exciting to be able to bring together the Australian board riding and music communities to celebrate a key seasonal change here at URBNSURF”, URBNSURF CEO, Damon Tudor said.

“There’s such a strong cross over between Australia’s surf and snow cultures and with amazing music thrown in the mix, it was one of the best events of the season and a great way to kick off the warmer months. We are so lucky that our event partners got behind the vision and it was incredible to see it all come to life” Tudor added.

Boost Mobile General Manager, Jason Hayes says “URBNSURF is such an innovative facility and provides such a unique experience for fans and allowing some of the world’s best athletes put on a great show. Boost Mobile is proud to be a part of the event and has been a big supporter of action sports, surfing, snowboarding and music for over 20 years, so this was right up our alley“.

Boost Mobile Winter Jam presented by YETI was sponsored by Boost Mobile, YETI, Red Bull, Young Henry’s, Hard Fizz, Tudor, STAB, Rip Curl, Creatures of Leisure, Mt Buller, Wallaby Water, Hyatt Place Essendon Fields, Go Pro and supported by Live Music Australia.

Boost Mobile is on the Full Telstra mobile network, which has over 2.6 Million square kilometres of coverage. 1 Million square kilometers more coverage than any other network in Australia.

ABOUT URBNSURF:

URBNSURF is a proudly Australian company with offices in Melbourne and Sydney. The team are stoked to be building Australia’s first urban surf parks to help people of all ages and abilities to surf more, and to surf better. URBNSURF Melbourne is the company’s first venue, followed closely by URBNSURF Sydney at Sydney Olympic Park, set to open in 2023 with further projects planned around the country. The park was recently recognised as the Most Appealing Surf Park Destination, The Most Popular Surf Park for Beginners & Intermediates and The Most Appealing Surf Park Amenities, at the 2021 Surf Park Awards hosted in San Diego in October 2021.

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