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HTX Surf Begins Membership Enrollment for World-Class Surf Resort at Generation Park

Press Release from Beach Street Development:

A one-of-a-kind surf destination coming to Houston, Texas

HTX Surf, a world-class surf destination from Beach Street Development, is now taking deposits for a limited number of exclusive memberships. Memberships are available for private and corporate use with monthly dues ranging from $250 to $2,000. These are expected to sell out quickly as early membership reservations will guarantee future surf access for Members.

Membership benefits include complimentary surf sessions, priority access to the surf lagoon reservation platform, private member sessions in the surf lagoon, use of the private member clubhouse, free or discounted amenities, access to special onsite events such as concerts and surf contests, surf club gear, and access to Beach Street organized surf travel.

For membership information visit HTX Surf is currently accepting applications for both Founding and Corporate level memberships. For the Beachcomber memberships, we are creating a waitlist and applications will be taken at a later date.


In addition to membership options, HTX Surf will also offer daily beach and hourly session passes. Those registered for “The Current”, HTX Surf’s insider newsletter, will receive advance presale access to surf sessions once offered. Subscribers will also receive exclusive, behind-the-scenes glimpses of HTX Surf’s progress leading up to the grand opening. Visit to register.

“We are thrilled to begin offering HTX Surf memberships with multiple options. Our memberships truly provide the ultimate surfing and beachside experience for members and their families at this incredible surf destination–whether they are based regionally or internationally,” said Beach Street Partner, Alex Bergman.


The surf lagoon’s customizable ocean-like waves create an experience rivaling the ocean, delivering perfect waves for up to 70 surfers per hour. Surfers of all experience levels will find waves to suit them. HTX Surf will also provide advanced training programs to help new surfers learn the sport, while also helping more advanced surfers ‘up their game’.

“Whether it’s your first day on a surfboard or you’re a lifelong surfer, HTX Surf has something for everyone. Houston is a natural location for this world-class resort, as we continue to evolve as an international hub and lead the way for innovation,” said Blake Hess, Beach Street Surf Partner & COO. “HTX Surf is accessible to over 7 million Houstonians within a 60-minute drive, and the world is only 10 minutes away thanks to our close proximity to Bush Intercontinental Airport.”

Spectators will have access to a large beach area to relax and enjoy the scene. HTX Surf’s waterfront hospitality concept overlooking the surf zone will include food and beverage options, as well as other activities to entertain the whole family. Additional amenities include a private members’ club, hot tubs, fire pits, a swimming pool, beach areas, a pump track for cross training, and an event lawn for live music and festivals. For more information, please visit

About Beach Street Development
Beach Street Development has over 90 years of combined experience in surf technology, real estate development, project finance, surf lagoon construction and surf resort operations. Beach Street is uniquely qualified to lead efforts to develop projects of this scale and has hands-on experience designing, building, and operating similar projects in both surf and hospitality. For more information, please visit
About Generation Park
Generation Park, one of the world’s largest privately held commercial developments, is a master-planned business and lifestyle destination in Houston, Texas. Over a quarter the size of Manhattan and with convenient access to all major land, air and sea transportation corridors in Houston, Generation Park is driving the expansion of one of Houston’s fastest growing economic and residential centers, Lake Houston. Generation Park’s flagship entertainment and lifestyle destination, Redemption Square, is home to a growing collection of curated retailers, restaurants, and many future developments. For more information, please visit
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