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RIDING THE WAVE OF SUCCESS: WHY ADDING SURF TO HOTELS AND RESORTS IS SMART BUSINESS

Written by Endless Surf and reposted by WavePoolMag

Adding surf to hotel and resort plans can be a game-changer, not just in terms of revenue but also in creating a unique and memorable experience for guests. Surfing has experienced remarkable growth, propelled by factors such as its inclusion in the Olympics, the influence of social media, and the increasing participation of diverse demographics. By incorporating a surf lagoon, hotels can tap into this global phenomenon and attract a wide range of surf enthusiasts, including women and girls who are increasingly joining the sport.

The appeal of surf tourism further enhances the business potential, with surfers willing to spend significant amounts on surf vacations, as reported in Surf Park Central’s Consumer Trends Report. The strategic benefits are also worth noting, as a surf lagoon adds value to the property by offering breathtaking views, promoting well-being, and allowing for waterfront development.

By embracing the surf park model, hotels and resorts can set themselves apart from competitors, increase their revenue streams, and combat seasonal fluctuations. It’s a savvy move that not only aligns with the growing surf industry but also offers an immersive and unforgettable experience for guests.

Read more in the article posted in WavePoolMag from Endless Surf.

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