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This week we are launching a new Consumer Trends Survey

In order to fulfill our mission to connect, educate, and support the surf park industry, Surf Park Central regularly deploys surveys and produces reports based on original research. Our latest survey is now live and available to be taken in English, Spanish, and Brazilian Portuguese. The survey takes around 5 minutes to complete and participants may opt in to have their name drawn to win one of four US$150 gift cards.

We’ve been collecting consumer sentiment about surf parks since 2015 and tracking consumer trends and attitudes. I’ve heard from many in the industry that they find these insights invaluable in shaping their thinking about operations and marketing, justifying their assumptions in pre-development and feasibility, and bolstering data rooms in funding rounds.

We rely heavily on the support of our partners to disseminate our surveys directly to mailing lists, through newsletters, by passing it on to other organizations, and by social media posts and shares.

We would greatly appreciate you taking the survey and sharing it with your networks using this link https://bit.ly/SurfParkSurvey and/or this QR code.

I will be reaching out to operating surf parks directly. However, if you have a large mailing list, newsletter audience, or social media following, your assistance in maximizing our response rate would be greatly appreciated. The larger and more geographically diverse the responses, the better the data that we can report back to you.

Our most recent report is available for purchase here. Insiders members are eligible for a 10% discount. The report contains almost 100 pages of insights into the surf market and surf park consumer trends, including 50 data visualizations across the following topics:

MARKET INDICATORS    

  • Outdoor Recreation – Participation and Value
  • Surfing and Windsurfing Participation in the United States
  • Surfing Participation in the United States
  • Surfing Participation in Australia
  • Surfing Participation in England and the UK
  • Pre-Covid International Surf Tourism Value
  • Surf Travel Behavior and Spending 2022 Data

SURF PARK CONSUMER TRENDS

  • Shifting Surf Park Attitudes
  • Surf Park User Profile
  • Most Appealing Attributes of a Surf Park Experience
  • Preferred Wave Height
  • How Far Will Visitors Travel and How Often?
  • How long do surf park visitors want to stay?
  • How many companions are coming and how many are surfing?
  • Surf Park Rentals
  • Willingness to Pay for 10 Perfect Waves
  • Projected vs. Actual Daily Spend

SUSTAINABILITY AND CONSUMER TRENDS IN SURF PARKS  

  • Concern About Energy Efficiency of Wave Generating Technologies
  • Market Demand for Renewable Energy Use
  • Water Use and Conservation
  • Market Demand for Sustainable Surf Parks
  • Market Demand for Marine & Surf Break Conservation Education at Surf Parks
  • Opportunities to Connect With Marine and Surf Break Conservation Issues
  • Sustainability Factors Ranked by Importance to the Market
  • Market Willingness to Pay For Sustainability in a Surf Park

With your help, we look forward to bringing you more useful data and insights based on 2024 data. Additions this year include customer preferences for, and perceived importance of non-surf amenities, along with on site accommodation preferences.

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